Brooklyn, NY (March 11, 2026) — Brooklyn-based indie project Ok Cowgirl releases the official music video for their single “It Wasn’t You, It Was The Feeling,” out now via Easy Does It Records. Produced and mixed by Alex Farrar (MJ Lenderman, Wednesday, Indigo De Souza), the track explores the blurred line between infatuation and emotional clarity, a realization that the rush of connection can sometimes be mistaken for the person themselves.

Filmed inside front-woman Leah Lavigne’s Brooklyn loft, the video transforms the space into a nostalgic 2016-style house party, using intimate, lo-fi visuals to mirror the song’s internal dialogue. While the party unfolds around her, Lavigne drifts through the room detached from the moment, capturing the familiar sensation of being physically present but mentally somewhere else entirely.

“With this video, I wanted to portray the feeling of being at a party but being stuck in your head. You know, when you’re just going through the motions while being lost in your own thoughts," says Lavigne. “The chorus brings this realization that the thing I am longing for isn’t a specific person, but rather just the feeling of connection. With this clarity, I am set free from a cloud of confusion and hurt, which enables me to be present - and this opens me up to that feeling of connection that I had been seeking.”

Flowing between rose-colored infatuation and quiet self-awareness, “It Wasn’t You, It Was The Feeling” blends shimmering indie pop textures with reflective storytelling. The music video deepens that emotional arc, translating the song’s internal unraveling into a visual narrative of clarity emerging from chaos.

Connect with Ok Cowgirl

ABOUT OK COWGIRL:

Brooklyn-based indie rock project Ok Cowgirl began as a mantra for singer-songwriter Leah Lavigne, born out of a desire to break free from the confines of her classically trained roots and expand into a more expressive, dynamic sound. What started as a solo endeavor evolved into a full band as Lavigne recruited longtime collaborators from New York’s vibrant music community, blending dreamy textures with spirited rock energy. Ok Cowgirl’s music bridges introspective lyricism with wide-open emotional landscapes, capturing themes of self-discovery, connection, and personal truth.

ABOUT EASY DOES IT RECORDS: 

Founded in 2023, Easy Does It Records is an independent label with roots in both Chicago and Nashville. Driven by a deep love for compelling music, the label is dedicated to artist development and fostering a supportive creative community. Easy Does It has released projects from a diverse and dynamic roster, including Brother Bird, Burr Oak, Colatura, Josh Gilligan, Ok Cowgirl, Pauli The PSM, Tim Bruns, and Tanner Dane. With a focus on authenticity and artistic vision, the label continues to champion emerging talent and unique voices. Learn more at www.easydoesitrecords.com